headline

MCP tool from Meta Ads MCP by pipeboard-co

Single headline for simple ads (cannot be used with headlines)

How to use it

headline is exposed by the Meta Ads MCP MCP server. Add the server to your MCP client (Claude Desktop, Cursor, Windsurf and others), and the headline tool becomes available to the model automatically. See the full listing for setup details and every tool this server provides.

FULL META ADS MCP LISTING

Other tools in Meta Ads MCP (39)

(optional): Meta API access token (will use cached token if not provided)

Meta Ads account ID (format: actXXXXXXXXX)

Meta Ads ad ID

Meta Ads ad set ID

Bid amount in cents. Required for LOWESTCOSTWITHBIDCAP, COSTCAP, TARGETCOST.

bid_constraints

Bid constraints dict. Required for LOWESTCOSTWITHMINROAS (e.g., {"roasaveragefloor": 20000})

Bid strategy. Must be one of: LOWESTCOSTWITHOUTCAP, LOWESTCOSTWITHBIDCAP, COSTCAP, LOWESTCOSTWITHMINROAS.

How you're charged (e.g., 'IMPRESSIONS')

Optional breakdown dimension (e.g., age, gender, country)

call_to_action_type

CTA button type (e.g., 'LEARNMORE')

Meta Ads campaign ID

ID of an existing creative to use

Daily budget in account currency (in cents)

Single description for simple ads (cannot be used with descriptions)

List of descriptions for dynamic creative testing (cannot be used with description)

dynamic_creative_spec

Dynamic creative optimization settings

frequency_control_specs

List of frequency control specifications

List of headlines for dynamic creative testing (cannot be used with headline)

Hash of the uploaded image

Path to the image file to upload

instagram_actor_id

Optional Instagram account ID

Level of aggregation (ad, adset, campaign, account)

lifetime_budget

Lifetime budget in account currency (in cents)

Maximum number of accounts to return (default: 200)

Destination URL

Ad copy/text

Campaign name

ID of the campaign, ad set, ad or account

Campaign objective (ODAX, outcome-based). Must be one of:

optimization_goal

Conversion optimization goal (e.g., 'LINKCLICKS')

Facebook Page ID for the ad

special_ad_categories

List of special ad categories if applicable

, endtime: Optional start/end times (ISO 8601)

Initial campaign status (default: PAUSED)

Filter by status (empty for all, or 'ACTIVE', 'PAUSED', etc.)

Targeting specifications (e.g., age, location, interests)

Time range for insights (default: maximum)

Optional tracking specifications

Meta user ID or "me" for the current user